50 Years Ago: CREAM Play Live For The First Time
The occasion was a July 30, 1966 performance by Eric Clapton, Jack Bruce and Ginger Baker at The Twisted Wheel, a club in Manchester.
July 30, 1966, these legends-in-the-making debuted their supergroup before a largely unappreciative audience at The Twisted Wheel in Manchester, England.
Although many sources have 29 July 1966 as the date of this performance, recent research for 'Eric Clapton / Day By Day 1963-1982' by Marc Roberty unearthed the band's itinerary for this date. Ginger Baker also has recalled that the Twisted Wheel gig took place on the same day as the FIFA World Cup Final. That day England won the FIFA World Cup, defeating West Germany 4-2. He added that he watched the match prior for leaving for Manchester. Additional information, including a copy of the intinerary and photos from the gig, can be found on Edward Uzenko's website, Eddy's Cream Page. This date is also used in Eric Clapton's 'Six String Stories' (published for Genesis Publications).
The intinerary indicates that Cream was scheduled to arrive by 6:45PM on 30 July 1966. Their fee was £75 cash and was given to the band that night. They played two thirty-minute sets (9:30-10PM and 1:00-1:30AM).