The Beatles' Secret Weapon? George Harrison’s 1963 Rickenbacker 360/12
The guitar was given to him by Francis C. Hall, owner and president of the California-based Rickenbacker company, which is now celebrating its 80th anniversary.
Hall spoke to Brian Epstein before the Beatles arrived in the U.S. and arranged a meeting with the group. On February 8 at the Savoy Hilton in New York City, he showed the band several different models. Lennon tried out the 360/12 but thought it would be better for Harrison, who was sick in bed at the Plaza Hotel. When Harrison finally got to see it, he loved it immediately.
“Straight away I liked that you knew exactly which string was which,” Harrison said, referring to how the guitar’s 12 tuners are grouped in top- and side-mounted pairs on the headstock. “[On some] 12-strings, you spend hours trying to tune it.”
Harrison’s first 360/12 was the second Rickenbacker 12-string ever made; its serial number—CM107—dates it to December 1963.
The guitar, with its unique, chiming sound, can be heard on "You Can't Do That," the bulk of the A Hard Day’s Night album, “I Call Your Name,” “What You’re Doing”—and several other songs, up to and including “Ticket to Ride.” His second 360/12, a 1965 model with rounded cutaways, is heard on “If I Needed Someone.”
The Beatles – What You're Doing