The FENDER Of Your Dreams Is Just Few Clicks Away
Known as the world’s leading musical instrument manufacturer, Fender developed Mod Shop in response to the rapidly increasing demand for personalization and modified instruments in the guitar marketplace.
Fender Musical Instruments Corporation's (FMIC) Mod Shop, is an immersive digital studio experience providing consumers with the ability to design their dream guitar by choosing from a wide variety of customizable options.
Introducing Fender Mod Shop
Fender Mod Shop will allow players to select the look, feel, and sound of their instrument by choosing from one of four Fender models—the Telecaster®, Stratocaster®, Precision Bass® or Jazz Bass.
Players will then modify their selection online with a curated menu of options such as body color, pickups, pickguard material, fingerboard, hardware color and style, bridge and orientation to create a factory-customized model truly tailored to their personal preferences. Cosmetic options include nine body colors.
Upon completion, orders are built to the desired specification in Fender’s Corona, CA based factory and shipped out within 30 days.
Available starting June 14, Fender Mod Shop will be available both online and via mobile devices, with base models starting from $1,649.99 - $1,799.99. All pricing will vary depending on base model and selected modifications chosen throughout the design process. Consumers can also purchase in-store with a personal consultation from their favorite dealer.
Fender Custom Shop Trailer